WEEK OF 2022-11-18
Editorial for Foosh’s 23rd Anniversary Capsule Collection
The collection consists of three tee’s featuring artwork by friends from around Edmonton, including Chris Provins (@provins.xyz) for the Injury Tee, Vivian Han-Tat (@thrvht) for the Michiko 23 Tee, and Jayden Ndegeya (@thuggy222) for the Thuggy Logo Tee.
Our first tee, shown in white, looks to the medical field of orthopaedics for a tongue-in-cheek reference. Although unintentional, our shop shares its name with a common injury seen in orthopaedic medicine, known as FOOSH, an acronym standing for a "fall onto an outstretched hand." The front of the tee features this text laid out at the chest, while the back features a medical illustration of the Colles fracture, or the broken wrist that most commonly stems from a FOOSH injury, often a result of injury in high-impact sports like skateboarding & skiing.
The second tee, rendered by myself, is done up in chocolate brown and pays homage to an iconic Japanese anime series by the name of Michiko & Hatchin. In the third episode of the series, the character Hatchin loses her sneakers and Michiko steals an expensive pair to replace them.
The front of the tee features a 3D render of a cel taken from this episode, where Hatchin realises that her new shoes were stolen after finding them for sale in the display case of a local shop. The back of the tee features a peachy pink Foosh logo, flipped from the anime’s own Y2K title logo.
For more details on this story and how do the render came together, click here.
For our final tee, printed on a clear blue blank, we asked our close friend Jayden to take the Foosh logo and recreate it through his signature style. Placed front and center, the artwork features our logo drawn through the mind of thuggy222, surrounded by a handful of the characters and decorations that frequent his drawings.
Photos by Vivian Han-Tat
INTO is an unfiltered image catalogue of projects, ideas, likes and inspiration. Images belong to myself unless stated otherwise.