IRL: SITE SPECIFIC INSTALLATIONS, GALLERIES, WINDOWS

Click to jump to an in-real-life installation project below

STRATUS Life In Green Exhibition & Issue Launch
FOR YOUR HOMEY X ANNMS Pop Up
STRATUS ISSUE 002: ‘HOME’ Launch Gallery Installation
Livestock Nike Air Max day Activation/Product Display Concept
STRATUS Journal Launch, Event install
Henry Singer, FW 19-20 Window

STRATUS LIFE IN GREEN EXHIBITION & ISSUE LAUNCH

Stratus Journal invited myself again to join their team in bringing their newest issue launch event to life. As the Director of Installations, our team produced and built out interactive, site specific installations of all sizes to immerse visitors in the experience of ‘Life in green’. For an overview of the entire event, click here.


LIFE IN GREEN, gallery

“Life in Green brings together a photo gallery, interactive installations, 3D animations, projection work, and more. These works showcase the artists’ interactions and sensorial experiences with the natural world—one restlessly full of projects—rolling meadows, rivers, bird nests, and a variety of mushrooms. Each has its own trajectory, succession, beginning, end, and cycle.

Beyond the direct and sensorial, the works celebrate and confront the systemic essence of nature—generation, maintenance, adaptation, dynamism—these slow-moving processes have changed Earth on a time scale of millions of years and are juxtaposed by the episodic and contingent changes that have disrupted nature during the Anthropocene.

A critique raised by the artists is how human and artistic practices should fit into nature, particularly by engaging with the framework of sustainability—a word sometimes used as a green cloak draped over business as usual. How can human activity promote natural flourishing when nature already flourishes on its own? The artists present unique answers with reimagined forms of human activity which nourish the entire community of natural life on Earth.”

Use Plan

THE MEADOWS, installation

Come along with Hektar into The Meadows. We’ll jump out of our desks into the garden. We’ll lay on the rolling hillside with the sun on our faces and music in our headphones. We’ll follow a creek to a mushroom patch and look up at the 100 year old trees that touch the clouds. 

The Meadows, which was an installation I worked more closely on, alongside Installations co-director Reem Almawed and guest artist Maya Candler,  is inspired by adventures in nature. The Meadow is an interactive installation that includes hand-made miniature dioramas and an AR experience accessed through the @stratus Instagram Filter ‘Life In Green/The Meadow’. The Meadow is an appreciation for our natural environment, no matter how big or small.

Working in collaboration with Reem Almawed and Maya Candler, I was able to assist in the creative direction and physical build out of the largest space activation - a turfed hillside where audiences were invited to burrow into and find whimsical stories in nature.

MERCH PLAN

FOR YOUR HOMEY X ANNMS POP UP

A pop-up concept for FOR YOUR HOMEY’s first collection at ANNMS SHOP. Each piece is handmade and 1 OF 1, keeping the quality more important than the quantity. For this collection, FOR YOUR HOMEY wanted visitors to be able to touch and feel the new collection of rugs in real life. The team took over the normally minimal space of ANNMS, draping over-sized flubbers onto the mirrored fitting room, crawling over a wrapped bench and magically appearing on the floating rails. The size and playful shapes of the rugs ooze from ANNMS’ space and into yours~

3some Flub rug is hand tufted with 100% New Zealand wool that is all naturally dyed.

Photography by Anita Yuen

STRATUS ISSUE 002: ‘HOME’ Launch Gallery Installation

The Stratus team brought me in to lead the installation build for the ‘Home’ Launch Event Gallery. With the help of the team, we started planning virtually through weekly Google meetings on how to bring the idea of “Home” to life, sustainably with a small grant budget.

The installation (shown below) takes a section through a cozy 90s living room decorated with the ultimate beige-wall-deep-red-carpet-floral-couch combo, next to a bathroom with teal sponge-painted walls. toilet seat covers and a two-way vanity mirror turned living room window that brings the two spaces together in the most uncomfortable ways,

Some favourite details of each space include: Stratus’ own commercial reel playing on the TV amongst classic 90s commercials; NES Duck Hunt; Double Greeting Won Ton House flyer menu (a Chinese restaurant that’s been in the neighbourhood for over 30 years); Hektar (Stratus mascot) bathroom wallpaper trim.

Livestock Nike Air Max day, activation/product display Concept

A conceptual Nike Air Max display for Livestock Canada. To celebrate Air Max Day, visit one of our pop-ups and discover the history of @Nike's Air technology from the inside out. Inside, 3D holograms tell the immersive story of Air Max from its inception into the future of shopping where the experience can be placed in-store as rendered or scaled into any space (window display, outdoor etc). To embrace the the Future of Air, order your favourites from anywhere and have them shipped to your doorstep. Credit to Colors Sneakers for select gifs in the reel.

STRATUS Journal Launch, Event install

Done with Kechao Gao for Stratus Journal Launch Exhibition. The ANNMS shop fitting room transformed into an art space during Stratus Journal Launch Event. Videos created by Kasun Medagedara, Lex Milo and myself.

Henry Singer, FW 19-20 Window

Done with Kelsey McMillan. Draped and hand-woven sun-like circles in each of their 3 windows made of fabrics and colours of the season.