For Rashelle’s Holiday Collection launch we fully immerse ourselves in Rashelle’s world. Spotlighting the release of the ‘Flubber Shirts’, we see them slither down into a glowing, pink living room high in the clouds.

Rashelle Campbell launched a homeware brand offering playful hand-tufted rugs and wall hangings at the peak of lockdown. Her lively designs feature bold, abstract shapes and bright colors inspired by her favorite childhood movies and TV. From it’s logo inception to brand imagery, and AR filters, we have worked together over the past three years to build her world into ours.

Groovy floral shapes and bright palettes of creamsicle orange channel a wave of nostalgia. Not only was it important to play on these elements, but to create textures that you can feel with your eyes! If you look closely, you’ll find other objects from the collection scattered throughout, such as blown glasses, ashtrays and mini Flubber coasters.

Tshirt design__Rashelle Campbell, Leila Plouffe
Photography__Anita Yuen
Graphics/Motion__Vivian HT